Promote what’s new. Respond when you’re needed.
Reach local people through the things that matter to them. Autonomy Ads gives businesses two independently controlled routes: visible promotions for new products and services, and tag-triggered responses when a community thread identifies a relevant need.
A Community Intelligence Network
Visible Promotions
Clearly labelled visual adverts can introduce a new product, service, event, opening or offer. They appear periodically in the newsfeed when the business is within the user’s selected search area. How often they appear is still to be determined.
Visible promotions can also appear beside a parent issue or an individual piece of Added Content when that specific item shares a relevant tag with the advert. A tag introduced in Added Content activates the advert there; it does not make the advert appear against the parent issue or other Added Content that does not share the tag.
This gives a new product or service general local visibility in the newsfeed while keeping its placement within issues and Added Content relevant to what people are viewing.
Tag-Triggered Solutions
When a parent issue or an individual piece of Added Content contains a tag that matches a service in an SME’s Tag Bank, the business can become visible inside that issue’s Solutions section. Its prepared response appears alongside other relevant community, business and organisational Solutions.
Several businesses may share the same tag, allowing the community to compare them and decide which option fits best. Matching and appearing carry no charge. A small charge is made only when someone clicks the SME’s business link.
In development with business input
Autonomy Ads is being developed with local business use in mind. An advertiser can choose Tag-Triggered Solutions only, where its promotion stays out of sight until a matching need arises, or combine them with Visible Promotions for broader local exposure.
